Poles are shopping for much less alcohol however spending more cash on it following the introduction of a brand new surcharge on alcoholic and sugary drinks at the beginning of final yr and a current improve in excise obligation.
Within the 12 months by means of March 2022, Poles purchased 4.1% much less alcohol by quantity than in the identical interval a yr earlier however spent a document 40.4 billion zloty (€8.7 billion) on it, a rise of 1.4%, based on information from NielsenIQ cited by the Gazeta Wyborcza day by day.
The forms of of alcohol bought by Poles has additionally modified. Beer and vodka noticed decreases within the quantity of gross sales, by 4.4% and three.7% respectively, whereas gross sales of wines (particularly glowing wines), rum and gin have elevated.
Mniej pijemy wódki i piwa. Sprzedaż “małpek” spadła aż o 30 proc. https://t.co/brIV7Kun3i
— AMBRA (@ambra_sa) May 17, 2022
Regardless of falling gross sales, beer stays the drink of selection, with the 18 billion zloty spent on it (0.8% down year-on-year) accounting for nearly half the full for all alcoholic drinks. The common Pole drank 97 litres of beer over the yr.
“Excessive inflation and the excise obligation hike from the brand new yr translate into greater common beer costs, which in flip reduces demand,” Bartłomiej Morzycki, director common of the Union of Brewing Business Employers, instructed Gazeta Wyborcza. “As an trade, we’re trapped in an inflationary and excise lure.”
In the meantime, though Poles drank a decrease quantity of vodka they paid extra for it, with gross sales rising 2.8% to 13.9 billion zloty, principally because of rising manufacturing and transport prices and a rise in taxes, says an trade professional cited by the newspaper.
Poland introduces surcharge on sugary and alcoholic drinks – however authorities denies it’s a tax
A brand new “surcharge”, which the federal government stated was meant to “promote wholesome client selections”, aimed specifically at discouraging the sale of alcohol in small models, reminiscent of mini bottles of vodka (generally known as małpki, or monkeys, in Polish) which can be seen as a selected hazard to younger folks and the heaviest drinkers.
“Małpki had been purchased and drunk for instance on the way in which to work, in order that nobody would see. And since we labored remotely from residence, there was nothing to cover,” stated Krzysztof Brzózka, former head of the State Company for Fixing Alcohol Issues, quoted by Gazeta Wyborcza.
Because the introduction of the brand new tax, the sale of pure vodka in 100 ml bottles dropped by 23% whereas the sale of pure vodka in 200 ml bottles dropped by as a lot as 30%, based on information from the Market Monitoring Centre cited by the newspaper.
Vodka gross sales drop in Poland following new tax
In the meantime, on 1 January 2022, the excise obligation on ethyl alcohol, beer, wine and different fermented drinks was raised by 10%. The federal government envisages additional will increase by 5% annually over the subsequent 5 years, authorized information web site Prawo.pl reviews. The will increase, nevertheless, is not going to apply to cider and perry with an alcohol content material of lower than 5%.
Amongst all forms of alcohol, rum recorded the largest progress in gross sales (by 15%) within the new NielsenIQ information and gin grew by 12.1%. These two drinks stay comparatively area of interest, nevertheless, with mixed gross sales of 400 million zloty final yr in comparison with round 3.6 billion zloty on whiskey alone.
In accordance with World Well being Organisation information from 2019, the typical Pole drinks 11.89 litres of pure alcohol a yr, the twentieth highest consumption on the planet.
Poles ingesting extra gin, rum and non-alcoholic beer amid pandemic
Principal picture credit score: Adrian Infernus on Unsplash
Alicja Ptak is senior editor at Notes from Poland and a multimedia journalist. She beforehand labored for Reuters.